ACTIVATION PROGRAMS
OUR VISION
MORE THAN A BILLBOARD
Sports sponsorship is changing at a rapid pace. Gone are the days when the business community was satisfied with just a billboard along the field and a beer and a bitterball at the business club.
We decided several years ago to take a different approach and build our sponsorship policy around the sponsor and stop thinking only from the association's perspective.
With about 2,600 members and about 160 sponsors, we are not only the largest sports club in the Southern Netherlands, but we do represent added value for companies.
We characterize our DNA with the following terms:
We Connect, We Play, We Grow
In other words, we provide connection ("We Connect"); as that is the basis of our cooperation. A good connection makes the next step possible and that is to jointly develop activation programs based on wishes and challenges of the sponsor in question. Here we have a specific focus on the areas of Vitality & Talent Development ("We Play"). It is our ambition to bring our events and approach to the top level as we expect of our flagship teams. So both top sport on the field, and behind the scenes. The goal is to achieve joint growth through this joint activation ("We Grow").